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Universal Analytics: Switching to the Next Version of Google Analytics
Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements.See...
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SEO Analytics Data to Pay Attention To | Business 2 Community
Photo credit: Search Engine People Blog To gauge how your website is performing (and whether your online marketing activities are effective), it’sSee it on Scoop.it, via Website Analytics
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4 Tips for Using Google Analytics to Measure AdWords Performance | Business 2...
Many businesses both large and small rely heavily on Google AdWords to drive qualified visitors to their websites and mobile sites. Some run these AdWordsPeter Rees's insight:Some very helpful tips...
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Real-Time Widgets Now Available in Dashboards - Analytics Blog
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Infographic: The Periodic Table Of Google Analytics
Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful.See it on Scoop.it, via Website Analytics
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Introducing “The Customer Journey to Online Purchase" — interactive insights...
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Social Media Analytics and ROI Tracking | Social Media Today
To determine if you are reaching the correct audience and connecting with them you will need to measure content mobility and engagement, and above all social conversions.See it on Scoop.it, via Website...
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Measure Mobile Touchpoints With Google's Universal Analytics, Now…
Google's Universal Analytics, a measurement tool which examines customer behavior across multiple touchpoints, is now available to all Google...See it on Scoop.it, via Website Analytics
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
As the volume of data grows by the hour, take comfort in knowing \See it on Scoop.it, via Website Analytics
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New Google Analytics Filter Fields - Analytics Blog
Peter Rees's insight:Excellent new filters, particularly helpful for analysing mobileSee it on Scoop.it, via Website Analytics
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4 Killer Lists Using Google Analytics Remarketing - Search Engine Journal
Google analytics remarketing provides amazing power and flexibility to create rich remarketing lists that increase the efficiency of your ad dollars.See it on Scoop.it, via Website Analytics
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New Infographic: Decoding Google Analytics – Stephen's Lighthouse
Click here to edit the contentPeter Rees's insight:add your insight...See it on Scoop.it, via Website Analytics
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
Can conversion rate optimization lead to zero success? Yes! Digital optimization lead to zero business profit? Absolutely!! Focus on business profitability.See it on Scoop.it, via Website Analytics
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Google Analytics Cementing its Place in Social Media Reporting | Business 2...
Social Media Reporting on Google Analytics With Google announcing their social media reporting extension in Google Analytics, social media marketing expertsSee it on Scoop.it, via Website Analytics
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9 downloadable custom Google Analytics reports - iMediaConnection.com
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Google Analytics Streamlines Goals
The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working...
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Google gives marketers more control over content analytics
Marketers and SEOs are in the drivers seat with upcoming Google content analytics sharing functions.See it on Scoop.it, via Website Analytics
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New Google Tool – The Customer Journey to Online Purchase - Business 2 Community
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5 Questions Social Media Marketing Analytics Can Answer - Data Informed
5 Questions Social Media Marketing Analytics Can Answer Data Informed Social media sentiment is one metric of many XO uses to measure the results of its efforts to bolster customer service quality,...
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An Inside Look at Google Universal Analytics - Business 2 Community
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Universal Analytics Google - Set Up and Start Tracking More Than Just...
Universal Analytics Tutorial: How to set up tracking in Google Universal Analytics? Find examples and videos.See it on Scoop.it, via Website Analytics
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Wrap Up of Google Analytics Updates: Mobile App Tag Management, Setting Goals
Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data.See it on Scoop.it,...
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See the full Impact of Unclicked Display and Video Ad Impressions using...
Google's official blog for news, information, and tips on AdWordsSee it on Scoop.it, via Website Analytics
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Google Analytics and Cookies - The Complete Guide
Learn why Google Analytics and Cookies are related. How to customise these cookies and see the cookie data using Google Debugger.Peter Rees's insight:Excellent guide to GA and cookies, AND a white...
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Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools...
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Improving Analytics & AdWords Account Linking - Inside AdWords
Google's official blog for news, information, and tips on AdWordsSee it on Scoop.it, via Website Analytics
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Thought Google Analytics was all about SEO? Think again. | distilled
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The Scoop on Updates to Google Analytics - Business 2 Community
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New AdWords Integration Platform - Analytics Blog
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Google Updates Analytics With Improved User Segmentation, Sequence Filters |...
Google today introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously,...
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